Helping Real Estate Managers Hire Successful Agents


Over the past thirty years the Pro-file has been used by Brokers and Managers who want to make wise selection decisions and hire winners.

Doug Stranahan started his career in real estate in 1977 and was hired by one of the largest real estate firms in southeast Michigan to build a real estate sales and management training program. In 1980 he joined Century 21 of Michigan and met Bob Hutchinson. In that same year he and Bob started Recruiting, Selection & Retention, Inc.

Jack Walker, PHd., a noted behavioral psychologist, was commissioned to design and validate the Potential Performance Pro-file with the sole purpose of producing an interview and selection tool that could be used by real estate Brokers and Managers in hiring agents.